Introducing the Brand New SERG Loyalty Program!

The more you dine, the more you save!


Sign up today and earn $50 worth of points FREE! For every 250 points earned, receive $15 off your check.


  • Earn 50 Points FREE when you download and register
  • Earn 200 Points automatically on your birthday
  • Earn 1 point for every dollar you spend at SERG
  • and more…

How to Download the SERG Web App and Register

Step One

For both Apple and Android devices, “Click Here” or scan the QR code with your phone’s camera (Note: when using the QR code, a prompt will appear to go to the site; tap it.)

Scan With Your Phone’s Camera

Step Two

You should land on this screen. Tap the icon at the bottom of your screen. For android, tap the 3 dots in the top right corner of your phone.

Step Three

Scroll down until you see “Add to Home Screen”. Tap it.



Step Four

Click the “PROFILE” button at the bottom of the app and add your name, email, cell phone number, and your birthday.

(NOTE: You cannot modify your birthday once you have entered it)

Step Five

Once this is complete, you will receive an automatic text message. Open the text message, and click on the link to verify your VIP membership.


Q: Will I loose my points if I switch over to this new version of the app?
A: No, All your points will transfer right over.

Q: Why are you switching?
A: We are switching to a web based app because they are faster, have more functionality and are not restricted by app stores.
Q: Who is Table Up?
A: Table up is our App Provider
Q: I cannot connect to a check. Who should I contact?
A: Please connect with a manager at the restaurant from which you received the check from. They should be able to assist.
Q: How long do I have to connect to a check?
A: You have 72 hours from when the check is closed out to add your check and receive your points.
Q: Can I use earn points on retail purchases from SERG stores and apparel?
A: Absolutely you can. Follow the same instructions as you would for connecting to a restaurant check.

How To Earn Points:


  1. Earn 50 Points FREE when you download and register
  2. Earn 200 Points automatically on your birthday
  3. Earn 1 point for every dollar you spend at SERG
  4. Earn 2 points for every dollar you spend during brunch
  5. Earn 2 points for every dollar you spend at our three Retail Locations
  6. Earn 2 points for every dollar you spend at The Lodge from 9pm-1am on Late Night Food



How To Connect Your Check:


  1. Upon receiving your check at our restaurants, you will see a Check # in the top right hand corner. This is the number you will use for earning points.
  2. Open the app and tap the “Rewards” Button
  3. Tap “Add Check” which can be found in the bottom right corner of the screen.
  4. Tap the restaurant or retail store’s location you are adding points from.
  5. Enter 
    • the date of your visit (which can also be found on your check if needed)
    • the Check # (NOTE: Only use the numbers, do not include the “#” symbol)
    • Select your Servers name (which can also be found on the check).
  6. Tap “Join Check”

How To Redeem your $15 Reward:


  1. Open the app and tap the “Loyalty & Rewards” Button
  2. Tap the first block which shows how many points you’ve earned
  3. When you have at least 250 points, hit the button called “$15 Off Reward (earned at 250 points)
  4. Tap the button called “Connect to a New Check”
  5. Tap the location
  6. Enter the Check #
  7. Tap “Redeem This Reward”
  8. A green check mark will appear to show that  your discount has been redeemed
  9. Your bartender or server will reprint your check with your new total
  10. Enjoy!