Simply show your server the coupon you’d like to redeem on our mobile device and discount will be applied.


*Make Sure You Are Using The Newest Version Of Our Loyalty Program – Update Here*

Click here view our Loyalty Program and access the passport.


  • I Don’t See The Passport When I’m In The App?
  • Please make sure you are on the NEW Web App and not the OLD mobile app. The old app is no longer valid.  You can get there directly by going to Also, make sure to add this to your phone’s home screen by clicking the share button and scrolling down until you see the “Add to Homescreen Prompt.” Detailed instructions can be found here: New Loyalty Program


  • What is the VIP Passport of Savings?
      • It is a digital e-book of coupons/deals for each of our restaurants that The SERG Restaurant Group launches each year for our VIP Club members to use when dining at our restaurants from December-February.
  • How does someone get a 2019-2020 SERG VIP Passport?
      • Simply visit and tap SERG VIP Passport. 
      • A Digital PDF Flipbook will appear.
      • Flip through to the restaurant you want to utilize the discount for.
      • Once located, show your server your mobile device with the coupon and they will have the discount applied.
  • Do I have to sign up on the SERG Loyalty Program in order to receive the passport?
    • You do not have to sign up in order to receive passport but we highly recommend you do in order to receive further discounts
  • Are there any limits to how many times an offer may be redeemed?
    • No, there is no limit to how many times an offer may be redeemed by a guest during VIP Passport season
    • Only one offer can be used per visit.
      • Offers in the VIP Passport may not be combined with other offers or discounts.
  • Can a single diner use the 50% off discount on 1 item?
    • A Single diner can either buy one full price item and take the discounted item to go or you may extend a 25% discount on one item in place of the BOGO ½ offer
  • Expiration/Black-Out Dates
    • Offers expire on February 28th, 2021
    • Black-out dates exist for all restaurants from 12/21/20-12/31/20 and some restaurants have Valentine’s Day and the following weekend blacked out. Reference the physical book to verify if your restaurant is honoring the discount on Valentine’s Day.
  • What is the SERG Dining Tour?
    1.  It is a way to encourage guest visitation to each restaurant under the SERG umbrella. 
    2. Guests can receive a SERG Dining Pass at any SERG Restaurant and collect stamps at each SERG restaurant they visit during VIP Passport season.
    3. Once a guest completes the SERG Dining Tour (i.e. the guest has dined at each of the 12 restaurant concepts and received all 16 stamps on their SERG Dining Pass), they can submit the pass to the SERG Takeout Kitchen (12 Capital Drive, Hilton Head) for their chance to be entered into the $1,000 SERG Gift Card Giveaway
    4. SERG Dining Passes must be submitted by Wednesday March 3rd, 2021 to be entered into the Drawing. Guests will be able to turn these in at any SERG restaurant.


  • When will the drawing for the $1000 SERG Gift Card be done?
      • Tuesday, March 15th 2021
  • How does a guest get a SERG Dining Pass?
    1.  At any restaurant. When guests present their Passport, the server or bartender should ask them if they are completing the Dining Tour and if they need a Dining Tour stamp card.
    2. There is NO mobile version of the SERG Dining Tour.
  • Who is allowed to stamp the SERG Dining Passes?
      •  Only restaurant managers may stamp your card.
  • What does the restaurant do with the submitted passes?
    1. The managers will collect and hold onto the completed, submitted passes.
  • Can a guest complete the SERG Dining Tour more than once and submit more than one completed SERG Dining Pass?
    • Yes



Passport offers not valid with Community Strong, Happy hour, Early Dining (where applicable), Prix Fixe Menus, Delivery (where applicable) or any other promotions & discounts.



By signing up for the SERG Loyalty Program you agree to receive email communications from the SERG Restaurant Group and its advertisers. If you do not wish to receive communication, you may unsubscribe at any time.