About The SerG Group
The Island’s Most Beloved Restaurants
At SERG Restaurant Group, great hospitality is about more than what’s on the plate. It’s about how you feel when you walk through the door, the people who welcome you, the memories made around the table and the experiences that keep you coming back.
For more than four decades, SERG has been dedicated to providing exceptional cuisine, genuine hospitality and memorable experiences across Hilton Head Island and the Lowcountry. From landmark waterfront dining and family-friendly neighborhood favorites to upscale evenings out, lively gathering places and convenient chef-prepared meals at home, our family of restaurants offers something for virtually every occasion.
Steve, Tony & Jim
Our Story
Our story began in 1984,
when Hilton Head Island was hungry for an authentic neighborhood pizzeria. Founding partners Steve Carb, Tony Arcuri and Jim Loniero saw an opportunity to create something special—not simply a place to eat, but a restaurant where locals and visitors alike could feel at home.
That vision became Giuseppi’s Pizza & Pasta, SERG’s first restaurant.
The response from the community was immediate. Guests came for the pizza and pasta, but they returned for something more: friendly faces, welcoming service and the feeling that they were part of the neighborhood. That connection inspired Steve, Tony and Jim to keep building.
And building. And building.
What began with one neighborhood pizzeria grew into one of the Lowcountry’s most recognized and diverse family of restaurants. While each concept has its own personality, menu and experience, they all share the same foundation established more than 40 years ago: serve great food, take care of people and make every guest feel genuinely welcome.
The SERG Family
Today, the award-winning SERG family includes
Giuseppi’s Pizza & Pasta on Hilton Head Island and in Bluffton; One Hot Mama’s on Hilton Head and in Bluffton; Frankie Bones on Hilton Head and in Bluffton; Nectar on Hilton Head and in Bluffton; Black Marlin Bayside Grill & Hurricane Bar; Poseidon Coastal Cuisine & Rooftop Bar; Skull Creek Dockside; WiseGuys Modern American Restaurant; Local Legend Brewing Company; CharBar Co.; SERG Takeout Kitchen; and Signature Catering & Events by SERG.
Landmark Waterfront
And among them is Skull Creek Boathouse,
SERG’s landmark waterfront restaurant and one of Hilton Head Island’s most recognizable dining destinations. Set along the shores of Skull Creek, the Boathouse represents what makes dining in the Lowcountry so special—fresh coastal cuisine, incredible waterfront views, unforgettable sunsets and a relaxed atmosphere that brings people together.
Our Model
Locally Owned. Individually Operated. Supported by SERG.
One of the most important things to understand about SERG is that our restaurants are not a traditional chain. Each restaurant is individually owned and operated by local partners who are personally invested in their restaurants, their teams and the communities they serve.
In fact, many of today’s SERG partners began their careers in the very restaurants they now help own and operate. They started as servers, bartenders, cooks, managers and other team members, worked their way through the ranks and ultimately earned the opportunity to become partners themselves. That culture of growth and ownership has been an important part of the SERG story from the beginning.
It also means the people leading our restaurants aren’t managing them from a distant corporate office. They are local operators who are in their restaurants, know their teams, understand their guests and have a personal stake in creating an exceptional experience every day.
SERG Restaurant Group serves as the management and support organization behind these independently operated restaurants. SERG provides its partners with strategic guidance, marketing resources, human resources support, operational expertise and shared efficiencies that allow each restaurant to benefit from the strength and resources of a larger organization while maintaining its own distinct identity, culture and personality.
It’s a model that offers the best of both worlds: the personality, accountability and hospitality of a locally owned restaurant backed by the experience, resources and support of an established restaurant group.
Every Occasion
The variety within the SERG family means our guests can enjoy a completely different experience every time they dine with us while still receiving the hospitality and commitment to quality they have come to expect.
Whatever the occasion, there’s a SERG experience for it.
But restaurants are ultimately about people.
Genuine Hospitality
Our philosophy has always been rooted in genuine hospitality—the belief that every person who walks through our doors should feel appreciated, comfortable and cared for.
We empower our teams to create personal connections, anticipate guests’ needs and turn an ordinary meal into an experience worth remembering.
And that philosophy applies just as strongly to the people who work within our restaurants. SERG has always believed in creating opportunities for talented, hardworking people to build careers—not simply hold jobs. The fact that team members can grow from entry-level positions to management and, in many cases, restaurant ownership is one of the things that makes the SERG family unique.
Our Community
That same philosophy extends beyond our restaurants.
SERG has grown alongside the Hilton Head Island and Bluffton communities, and giving back to the people and organizations that make the Lowcountry such a special place to live and visit remains an important part of who we are.
A lot has changed since Steve, Tony and Jim served that first pizza in 1984.
The restaurants have grown. The SERG family has grown. Team members have become managers, managers have become partners, and generations of guests have become part of our story.
But the philosophy behind it all remains remarkably simple:
Real People. Real Food. Real Passion.
It was true when we opened our first doors in 1984, and it continues to guide every plate we serve, every opportunity we create, every guest we welcome and every SERG experience we deliver today.